Project Overview
In May 2022, BCA approached Clever looking to modernize their brand. They’d outgrown their existing visual identity and needed a trusted partner who could assist with all aspects of the rebrand. Bethlehem Church was already a Clever client, so the partnership made perfect sense.
The Clever design team worked with Bethlehem Christian Academy’s leadership and internal marketing staff to deliver a modern brand in line with their vision. This included a new logo with a new crest and wordmark, as well as a comprehensive brand guide to maintain standards and styling for how the brand would be applied across their school.
Once the new brand launched, Clever continued to collaborate with BCA to create updated marketing materials, online platforms, and billboards, and update specific department logos. The Academy continues to work with Clever to roll out further ways to leverage the new brand assets, including a mini-brand guide for the athletics department and branding for school uniforms.
As clients of Clever Marketing, both Bethlehem Church and Bethlehem Christian Academy have directly seen the benefits of working with a marketing partner who understands the value of faith-based organizations and strong branding.
Services Provided
The Results
- Modern Primary & Department Branding
- Comprehensive Brand Guide
- Updated Marketing Materials
- Corporate Package Design
- Billboard Design
- Orientation Packet
