Project Overview
Based in Minneapolis, Minnesota, The Franklin Drum Company builds custom-made drum sets and snare drums for musicians. Although building hand-made personalized percussion instruments is their business model, The Franklin Drum Company is also dedicated to building a tight knit tribe of of drummers looking to encourage and support each other through their shared passion for music.
In 2021, the company was gaining increased interest and attention through social media; however, the company’s website wasn’t converting sales like the founders anticipated. They knew they needed a more robust website offering to persuade their customers to make an online purchase, so the Franklin Drum Company turned to Clever for a solution.
Clever began by transitioning the website from WordPress to HubSpot. This new website allowed customers to view the products, easily contact the company, and place a request for a custom quote. Integrating the website with a CRM enabled Franklin Drums to track these leads through an organized sales pipeline. This integration also automated administrative tasks like preparing invoices and requests for additional customer information.
As a result, revenue surged by over 200% in the following year. Not only did their website traffic increase, but the bounce rate (which measures how many users disengaged with the site) dropped from 75% to 35%. Franklin Drums watched custom requests jump from an average of 30 per month to more than 150—a 500% increase.
This dramatic marketing and sales success revealed that the Franklin Drum Company already had a great product and a captive audience. The only missing piece was an engaging online platform to harness this potential. With Clever’s assistance, that opportunity has turned into realized business growth.
Services Provided
- Website Development
- Website Content Creation
- SEO Services
- Project Management
- Web Design
- CRM + CMS Integration
- Sales Pipeline Automation
